Hello!

My name is Brittany Odom

I'm a multidisciplinary Graphic Designer with over 6 years of experience building bold, conversion-driven creative across digital campaigns, brand identity, email, and marketing. I'm fluent in Adobe Creative Suite and Figma, and I'm confident in A/B testing and modular email design—whether I'm designing for clicks or creating consistent brand moments that turn curiosity into loyalty.

I thrive in fast-paced, collaborative environments where creativity and strategy go hand in hand. I'm especially excited by the chance to bring fresh, thoughtful design to a brand that's redefining women’s health with honesty, impact, and just the right amount of silliness.

The content below is custom-crafted to show how I’d approach O Positiv’s digital marketing—mixing playful visual storytelling with performance-driven design to help your brand connect, convert, and stand out.

View My Resume

Anchor 1

Concept 1

Campaign: “Find Your Magic Match” – Product Match Quiz Introduction

Goal: Introduce new subscribers to O Positiv’s product ecosystem in a playful, interactive way that also fuels strategic segmentation for future campaigns.

This email invites new subscribers to take a quick “magic match” quiz that pairs them with the O Positiv product best suited to their current health goals. With a magician-inspired theme, the creative features a playful hero image—a wand tapping a mystery product—to create intrigue and encourage clicks.

By encouraging subscribers to share a bit about their cycle, symptoms, or wellness priorities (in under 2 minutes!), we can gain valuable first-party data and segment users based on their interests (e.g., hormone health, gut health, menopause relief). That way, future emails feel more personalized, relevant, and timely—boosting engagement and conversion while strengthening brand loyalty.

Ideas for A/B Testing

Concept 2

Campaign: “Break the Glass” – FLO Pimple Patch Launch with Breakup Bundle Upsell

Goal: Launch O Positiv’s new FLO Pimple Patch as the must-have quick-fix for breakouts, while introducing the Breakup Bundle as an easy upsell for customers wanting a full acne-fighting routine.

This email puts the spotlight on the new FLO Pimple Patch—a fast, effective, and science-backed solution designed to tackle pimples discreetly and comfortably. The playful, approachable tone makes the product feel like an essential sidekick in any skincare emergency.

After showcasing the pimple patch benefits, the email highlights the Breakup Bundle as the perfect acne-fighting duo for those looking to step up their routine, encouraging higher cart values without overwhelming the main message.

This approach drives product awareness and conversions for the pimple patch while leveraging the bundle as a natural next step, all wrapped in O Positiv’s signature fun and empowering voice.

Ideas for A/B Testing

Concept 3

Campaign: “Goodbye Summer” – End of Season Sale

Goal: Drive urgency and boost late-season conversions by offering a limited-time 25% off promotion across O Positiv’s product lineup, while also guiding subscribers toward curated collections and high-value bundles.

This email leverages the transition out of summer to create a moment of re-engagement—inviting subscribers to refresh their routines as the season shifts. The creative taps into post-summer reset energy with a bright, clean visual theme and bold promotional messaging to spotlight the 25% discount.

The email also introduces links to product bundles and curated collections as smart add-ons, encouraging a higher average order value. Whether customers are restocking or trying something new, this promotion offers a timely nudge to act before the sale fades into fall.

Ideas for A/B Testing

Concept 4

Social Media Advertisement Graphics

For each campaign, I extended the email creative into social media graphics as well as standalone animated ads to highlight my motion design skills. I adapted key visuals—like bold CTAs, product imagery, and campaign themes—into platform-specific formats including Instagram Stories, Reels, and paid carousel ads.

By maintaining visual consistency while introducing motion and standalone creative, I ensured the campaigns—from product launches to sales—translated seamlessly across channels and stood out in fast-scrolling, high-impact environments.